When a college principal refused to be a Taliban ally ;)

I think this ad deserves a post 🙂

And if you can’t watch the video, take a look at these screen shots.

1. Young women reach college.

2. College Principal: “OMG young Indian women going out of control!”.

3. In Kashmir and Ranchi these controls are enforced with threats of acid attacks.

4. Indian culture is saved by showing women their place.

[Note: Freedom is reserved for goons – link]

5.  Too late?

This outfit is seen as an indication of Indian women‘s willingness to abide by the rules made by those could otherwise (safely) harm them by shaming, blaming, assaulting or killing.

6. But this ad has a positive ending 🙂

The dress code notice is taken down.

Now this Principal would not be seen as an ally by Taliban, Khaps, 36 biradari panchayat, Karanataka Women’s Commission etc.

Why do you think do we need such ads? Could they make any difference?

Possibly related posts:

Rape and clothing: How it’s all dressed up – A guest post by Praveen Talwar.

Male escorts and whistles: IIT-Madras’s new safety plan.

Did the posters threatening acid attacks on women wearing jeans surprise you?

Who defines the ‘limits’ of your freedom?

Why a ban on jeans may not stop street sexual harassment of women.



20 thoughts on “When a college principal refused to be a Taliban ally ;)

  1. First of all it is much safer to drive a two-wheeler without wearing a dupatta or the long saree pallu. In that sense the ad makes sense. Secondly, sarees and salwar kurtas are dress codes in plenty of colleges, and in the real world, these come with arbitrary restrictions. Like the length of the sleeve, how wide the back can be, pin up your dupatta, have it broad and across both shoulders, pin your saree across your waist etc. bottomline being, men send across the message that “you don’t want to dress in such a way that you are perceived as a woman because if you are going to be a part of public space, we will allow it only if we are nit threatened by you. Don’t conspire with our penises by dressing provocatively.”
    In this ad, I would have been happy to have the principal realize this. Just taking the restrictions down because sarees appear more provocative in her eyes defeats the purpose.


  2. When i was in school ( eons ago …) we word half saree starting int he 10th std.. and hated it.. it was hard to maintain and keep in place, so we suggested maybe long skirt and top or even salwar kameez, the school comitee was shocked , you’d think we suggested running around topless… A few yrs ( maybe 10) after i completed school the very same school changed the dress code to salwar with a dupatta. mainly because parents complained loudly that their daughters would not travel in public transport in half -sarees since they could no t manage them and they were not used to it. the school changed without a whimper. of course it allowed both salwar and half sarees and slowly kids started choosing salwars, yet there were a handfil of girls would were very comfortable with half sarees and would actually run int hem 🙂 .. I think as more of these ad’s come on and staid schools will soon realize what is important is comfort of the people wearing clothes, any clothes….let the choice be what the girls are comfortable wearing. once they feel comfort they will focus on studies without worrying about clothes.( mostly ) 🙂


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  4. I’m smiling as I watch this ad, because I’ve been saying it for years that sarees are definitely more revealing than many “western” outfits. And possibly more accident prone as well.


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