Do toy ads (and how toys are marketed) reinforce gender stereotyping?
A reader would love to get feedback on this for her research. What do you think?
‘Moon Sand’ is a mouldable play sand (or clay) for kids to play with. Take a look at how the same product is sold to boys and to girls.
Moon Sand™ is the amazing moldable, holdable, decoratable sand the never dries out!
Now you can create and explore your very own undersea world complete with amazing sea life creations and beautiful mermaid princess!
Use the glitter sand to mold Moon Sand™ sea horses, dolphins, and undersea friends for your Mermaid Princess to go on undersea adventures with!
Moon Sand™ is the amazing moldable, squish-able, build-able, demolish-able sand the never dries out!
The new Moon Sand™ Construction Sets each come with a rough and tumble construction worker, who’s built tough and ready for work!
Load your construction worker into the backhoe- then dig and demolish EVERYWHERE!
-To what extent do you think this can be a factor that leads to gender stereotyping in children?
-Do you think it is natural for boys and girls to use different kinds of toys?
– How much difference is made by the media and parenting styles and the society, peer group etc?
Does the society benefit from dividing the population into predefined sets of decorat-able and demolish-able?
In this delightful diary of a spunky 12 year Indian girl (by Soumya Rajendran & Niveditha Subramaniam) Mayil has similar and many more questions. I couriered it to my eleven year old niece with the hope that she sees the freedom in knowing it’s okay to be herself and in that she doesn’t need to be anybody else or fit into anybody’s idea of what a young girl (or boy) should be like. 🙂
Will update this pic soon!!