The last part made this ad look good to me. Would have loved it if he too was shown giving baby care instructions.
Take a look,
Can’t watch the video in your office? Here’s the transcript, with my expert comments and interpretations😉
Female Employee — Sir…
Abhishek Bachchan (Working Dad) – Yes?
Female Employee – My resignation.
Abhishek Bachchan (Working Dad) – (Shocked) What?
Female Employee – My baby.
Abhishek Bachchan (Working Dad) – (Sighs) Mummyjee bache ke liye job chorna…? Old Idea. (Quitting a job for baby? Old idea.) New idea?! Bachcha aur job, dono ek saath sambhalo! (Manage the baby and the job together).
Proudly turns around his new Idea 3G smart phone for her to see.
Next we see the Female Employee using her new Idea 3G Smart Phone at work, instructing the nanny/maid.
Female Employee – Arti baby ke bum pe cream lagao, achche se lagao…. (waves at the baby)
[Video surveiliance. Streaming aur video internet ke poore power ke saath Idea 3G smart phone. Rupees 5850 mein, plus data benefits…]
Abhishek Bachchan (Working Dad) talking to his smart phone – Oo chee chee..Ookee kee oo kee kee…
Female Employee enters – (suspects he has gone mad?😉 ) Ahem ahem.
Abhishek Bachchan (Working Dad) – (grins sheepishly) Err… My baby.
Female Employee (Working Mom) – (Grins, one proud parent to another😀 ) New idea🙂😀😆 !
Real working dads would love to do a lot more than Ookee kee but still it’s a nice beginning to Indian advertisements acknowledging that Working Dads exist and they too need to care for their babies. Not bad?