Don’t you think the way we look at western clothing in India is complex, in some ways even twisted. Do we see western clothes as empowering in some ways, like the English language, computers and cell phones?
Most people who object to one tend to object to all these, and still seem to want them all.
Here’s what I think might make western clothing attractive to women (and men),
1. It’s more forbidden to married women, so it can indicate either that the woman is not married. Or,
2. Is ‘married but looks unmarried’ (and ‘looking unmarried’ is seen as a compliment for married women all over India). Or.
3. She is lucky enough to have in laws and spouse who don’t force her to wear traditional clothing.