Sharing a conversation with a non-blogging friend :)
IHM: What happens when a blogger’s friends visit them?
Anita Rao: They are grilled and interrogated about their attitude concerning those issues which you happen to be blogging about at that time…. :) First we pester you and ask you what you are typing, and then you return the favor… :)
IHM: :shock: ???
Anita Rao: …when you are trying to do a post, we interfere and then you turn the table on the hapless victims. :)
Anita Rao with the handsomest cat in the world.
IHM: What do you think of this ad?
Anita Rao: The jewelery purchase is being touted as an incentive by the husbands for the semblance of a happy marriage, whereas all along, before they saw the bill they were dreading with utmost chagrin and even the wives are being touted as good wives if they are not crossing the imaginary monetary line… “I hope it is not too much”, they have earned their brownie points by not seeking beyond what the husbands can afford.
The other message, it is not a joint decision, and that husbands’ sanction has to be sought.
IHM: What do you think of the two wives in the video? Do you blame them for wanting diamonds that the husbands have no idea they can afford or not?
Anita Rao: They are not over weight, they are good looking, low back blouse to convey femininity, so they are immaculate, their expressions are of innocence and approval seeking. The approval seeking is so much that had there been the slightest disapproval on the husband’s behalf, she would have been very prompt in her assent to abandon it, the good wife that she is. Showing that she has no actual interest in that piece of jewelery, that particular piece of jewelery, the deciding factor is solely his sanction.
The ad wants to convey that the prices are surprisingly low but they are also promoting a social more that husband’s sanction is tantamount…
IHM: What do you think of romanticization of men buying jewelry for women?
Anita Rao: Instead of romanticization of jewelry purchase and instead of letting the husband appear to have the sole discretion. The ad should have depicted a jointly arrived at sound decision, while these portrayals make women appear more frivolous instead of promoting sensible sensibilities. I am reminded of Uma Thruman’s belief that her parents had reared her like she had a head on her shoulders which caused her to behave like she did.
IHM: Anita I think you should be blogging!! :)